FitCity coaches are here to help you meet your goals. Whether you are looking for CrossFit group classes, personal training, nutrition help, or sports specific training, we can get you to the place you need to be to achieve optimal fitness and health.

Sarah Llanos


Javier Llanos


Lisa Demmi

Events and Social Media Coordinator

Sarah Llanos

There are two things that are top priorities in life: my family and helping people.

Growing up, I was the skinny, weak girl, last to be picked for a team in P.E. In high school, I swam competitively for three years. Although I loved swimming, I always dreamed of being stronger. In 2010, as a stay at home mom and avid mountain biking fanatic, I was concerned my weekly trips to Alafia and Boyette trails were not frequent enough. I began CrossFit to stay in shape for my weekend mountain biking. I was excited and a little scared. Prior to CrossFit, I had never lifted heavy weights in my life. I had never even held a barbell. Little did I know I would love it so much!

Through CrossFit, I have learned so much about myself. I am capable of much more than I ever thought possible. I am stronger and healthier now, at 40 years old, than at any other point in my life. I want this for every. single. person.

My husband, Javi, and I started FitCity CrossFit for one simple reason: to help people. On this journey, I have rediscovered my passion for nutrition and combined it with our goal of building strong bodies and minds for people of all ages and abilities.

  • CrossFit Level 1 Trainer, 2011
  • CrossFit Level 2 Trainer, 2013
  • USAW Level 1, 2014
  • CrossFit Endurance, 2012
  • BA Exceptional Student Education K­12, Cum Laude, 2008
  • Outlaw Way Seminar, 2013
  • Two Brain Business Member, since 2015
  • Precision Nutrition Certified
  • CrossFit Gymnastics, 2017
  • First Aid/CPR, renewed 2017

Javier Llanos

  • Crossfit Level 1 Certified Trainer
  • Crossfit Level 2 Certified Trainer
  • USAW Olympic Lifting Certified
  • Registered Nurse
  • Navy Veteran
  • EMT

Keith Ingalls

When I first began at FitCity CrossFit in January of 2015 I was looking for a workout that would take me to that next level. Previously I had done some weight lifting, and was a pretty decent runner, but I was looking for something that would bring it all together. Right from the first workout, I knew that this was it!

From the great training of the coaches, to the moral support from everyone working out, I was inspired to push myself and improve my physical condition. Now, a year and a half later, once again with the support of the coaches and the members, I have pushed myself to a new level of performance as a trainer! I am so excited to have this chance to educate and inspire others about fitness!

  • CrossFit Level 1 Trainer, 2016
  • CrossFit Level 2 Trainer, 2021
  • CrossFit Gymnastics, 2017
  • First Aid/CPR Certified, 2017
Ficity Crossfit Coach

Amanda Lamb

Ah, CrossFit! Where do I begin to express that love and support I have found within this community?! I have always been athletic but had not found my niche until I walked in the door of FitCity in August of 2016. I will admit, I was a bit apprehensive initially in terms of what I would be capable of doing in CrossFit because of a very serious foot and ankle injury that I suffered back in 2011 due to a skydiving accident. But with some patience and incredible support and guidance from the FitCity team, I have no limitations to what I can do! This journey is what led me to want to become part of the FitCity coaching family in April of 2019. In my daily life, I love helping people step out of their comfort zones and pushing them to be the best version of themselves- and coaching CrossFit is no different! I love sharing my passion of this sport with everyone who walks in that door.

Outside of the gym, you can find me hurling myself out of aircraft or blowing bubbles underwater. I have been a licensed USPA skydiver since 2011 and PADI SCUBA diver since 2016. I am also a proud employee of Moffitt Cancer Center and work as a Paralegal in the Office of General Counsel.


  • USAW Level 1 Weightlifting Coach, 2021
  • CrossFit Trainer Level 1, 2019
  • BA Psychology, 2011


Alina Llanos

I have been around CrossFit for nearly half of my life. The constant goal to better myself was always in my mind. Becoming a coach seemed like second nature, except for the public speaking aspect. Now, having faced that fear, I have no problem standing in front of my class and working with clients.

As an 18-year-old female, I was concerned about the level of respect I would receive. However, during and after my extensive internship, my FitCity community accepted me with open arms, respecting me and my certification without a second thought about my age.

Outside of the gym, I am honors student at Land O Lakes High School with a specialization in Culinary Arts. I am also a full time Dual Enrollment student through Pasco-Hernando State College where I am on track to graduate with over 60 college credit hours towards what will be a B.A. in Astronautical Engineering.


  • CrossFit Trainer Level 1 2018
  • First Aid/CPR Certified 2018
  • Dual Enrolled High School & College Honors Student 2015-current
Ficity Crossfit Coach

Frances Ryser

My first brush with the CrossFit world was in 2012, when I was still living in Philadelphia. I was attracted to the vast list of high-intensity, constantly varied functional movements. It was extremely challenging but fun, and it definitely felt like a “cult” of sorts! I was previously an endurance athlete (long distance running), and I also have a background in dance & music education. I’ve been active all my life, and I enjoy pushing myself to train for performances, competitions, and races. So, naturally, the CrossFit mentality of always pursuing, always in
competition with yourself, but lifting your fellow mates up at the same time… it seemed like a perfect fit.
I walked into FitCity CrossFit for the first time in June of 2019, after moving to Tampa in 2018. The difference was, I was now a busy mom of three young children! At this time, I was seeking a fitness community where I could recharge, escape, have fun, and train hard! I immediately felt the awesome energy and kindness from the coaches and athletes, and it was amazing to feel uplifted and encouraged from the moment I stepped in the doors. I could definitely tell that this place was different and special. The benefits I have received from my journey here range from a renewed & energized fitness journey, better nutrition habits, sincere and valued relationships, an enhanced sense of community, and heightened mental wellness.
I was so inspired by the passion and personal attention of the coaches here, that a short time later, I decided to step into the Coach role myself in 2020! What a time to change things up! In the middle of a global pandemic, I studied and received my CrossFit Level 1 certificate in March, completed an extended internship at FitCity, and then officially joined the team in August. I am so honored to be a part of this crew, and I strive to offer my best to our phenomenal members every day!


  • CrossFit Level 1 Trainer, 2020
  • USAW Level 1 Weightlifting Coach, 2021
  • Prenatal & Postpartum Coaching Certificate, 2021


Lisa Demmi

I first started CrossFit about 5 years ago when I was in the worst shape of my life. I was scared to death but after a few classes I was hooked. Fast forward to today, I’m in way better shape, I can and have done things I never imagined and I’m setting myself up for a healthy life. Here’s the really cool thing…I was able to bring two things I love together- CrossFit and Marketing. Now, I’m not only a member but I also do the social media, events coordination and planning, and email marketing for FitCity. Sounds like a win win for me!

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